Bytemobile to allow carriers to serve ads in off-portal web pages

Just recently, Bytemobile has announced its new product/service called Unison Advertising Module (UAM) to allow mobile operators to serve ads in off-portal web pages on virtually all mobile devices. And while at first reading this may sound like a nightmare comes true, the end result looks very promising despite the fact that users may see website’s header and footer changed to accommodate the ads. Using Bytemobile’s new solution carriers could complement data revenues and provide their customers with more affordable plans while generating additional revenue from advertising. Interested carriers should know that the UAM is part of the latest release of Bytemobile’s Unison Multi-Service Platform, and is fully integrated with their Unison Web Fidelity Service (WFS), which provides “intelligent content adaptation for open internet browsing” on virtually all handsets… Full release follows after the jump. PRESS RELEASE - Bytemobile, Inc., the global leader in mobile internet solutions for network operators, today announced the general availability of its Unison Advertising Module (UAM), which enables operators to serve targeted ads in off-portal web pages on virtually all mobile devices. As a result, carriers can quickly create new ad revenue streams to complement data revenues and subsidize the cost of data delivery. UAM is part of the latest release of Bytemobile’s Unison Multi-Service Platform. It is fully integrated with Unison Web Fidelity Service (WFS), which provides intelligent content adaptation for open internet browsing on mass-market handsets, feature phones and smartphones. Inserting ads via the Web Fidelity Module, operators can monetize subscribers’ off-portal experience, in addition to on-portal traffic, and potentially generate a multiple of their data revenues through a new ad inventory channel. The first release of UAM includes the following functions:

• An in-network ad server for insertion of targeted ads in the header and footer of content-adapted web pages
• Click-through to content-adapted PC websites, obviating the need for advertisers to invest in the development of mobile landing pages or websites
• Optional integration with media sales engines or third-party ad networks that currently serve on-portal advertising

“In an increasingly competitive environment, where mobile convergence is changing the landscape, we are helping our customers to drive data plan adoption, deliver new and richer data services, and now sell advertising on the open Web,” said Adrian Hall, vice president of Marketing and Business Development at Bytemobile. “Mobile ads are proving highly effective for several reasons: the one-to-one personalization of the mobile device, its proximity to the point of sale, the value of subscriber data in ad targeting, and consumer receptivity to advertising in exchange for content. This is clearly the direction of the mobile Internet.” According to ABI Research (April 2007), total spending by mobile advertisers worldwide will grow from approximately $3 billion in 2007 to $19 billion in 2011. A November 2006 research study sponsored by Amobee Media Systems found that mobile consumers chose ad-sponsored over pay-for-download video by 50 to 1 and that mobile ad revenues could total up to four times the equivalent download value. In another study conducted by Harris Interactive and Enpocket in October 2006, 78% of respondents claimed that they would accept mobile internet advertising if it were targeted and relevant to their interests. UAM utilizes Bytemobile’s Unison Optimization Services Node (OSN) Monaco Edition to capture and analyze subscriber data. Advertisers will be able to use this data to improve their ad performance through advanced targeting based on behavior, demographics and location. They will also be able to give consumers an actionable post-click experience connecting them to the point of sale, whether a website or a phone number. The Unison open architecture accelerates carriers’ time to market for new data, web and multimedia applications by consolidating interoperable internet protocol (IP) services on a single node in the core data path of the network. In addition to UAM and WFS, IP services available on the Unison platform include:

• Media Fidelity Service for PC-quality internet video play on virtually all mobile devices
• ACCESS Mobile Content Filtering Service for parental controls on access to web content
• WAP Gateway Service for enhanced access to branded portal content on low-end handsets
• Third-party solutions for the deployment and delivery of mobile data services

The foundation of all Unison IP services is OSN Monaco Edition. This in-network server speeds data traffic between the mobile device and the Internet for a superior user experience and reduces data volumes for increased network capacity and lower total cost of ownership. --- Related Articles at IntoMobile:

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