"Mobile entertainment community" Limbo has just announced it's Mobile Advertising report for Q108. This is a suvey based on 1000 Adults, and there are some very interesting stats. Check out these numbers, each with a little graphic: The number of WAP users is now about 50% of those using SMS: 51% of SMS users are 35 and older: 53% [...]

  (FYI, the pic above is of a fake HTC TyTn II) Now we here at IntoMobile are often posting about faked versions of major manufacturer handsets that we've seen - only a few months back, barely a week used to go by without a new set of "fake vs real" pics (you can check some of [...]

StarHub recently announced that it has now officially launched Singapore's first nation-wide LBS (location-based service) for mobile advertising. For advertisers, the fit is obvious - send marketing/promo messages (SMS) to subscribers when they are in contextually relevant location. For customers, they get appropriate messages to what they are doing, both on a where and when [...]

Mobile Advertising Solutions, a new player in the Mobile Ads space, have contacted me regarding a Beta version of a new free Mobile games service they are offering (sadly at the moment only for those in the UK). You can download some pretty good games, for free, and the only you thing you have to [...]

An interesting article popped up on MobiAD News the other day, which talks about what Media Planners are looking to get from Mobile. Rather than relay the article wholesale, I though I'd pick out some salient points: "Potential" - One very big potential for mobile is that it should become a media channel of choice for [...]

M:Metrics has just revealed research on the demographics and size of the audiences for mobile media. The measurement firm reports that young males are a rich target for mobile advertisers, as among mobile phone users 36 percent of 18 to 34-year-old men accessed mobile media in February. Men in this age group are also highly [...]

According to Juniper Research, Mobile streamed video and broadcast TV will forge ahead to become the most lucrative channels for Mobile advertising by 2010. Apparently total Ad-spend on Mobile will exceed $1bn in 2008, and nearly $7.6bn by 2013! Whilst SMS is the current cash-cow for Mob Ad, Juniper belives that Mobile TV and "Idle-screen" (by [...]

UK: Tesco, the (primarily) food-retailing superstore, which also happens to run an MVNP, has been trialling a WAP advertising portal since May 2007 - Tesco says access to the portal has been growing, resulting in 300,000 unique visitors in December 07. The Ads were delivered as "traditional" banner Ads with a click-through, and included brands such [...]

MobiAD News has conducted an interview with Pascal Thomas, mobile visionary and VP of Orange NExT (the mobile media division of France Telecom Orange), on advertising through social networks. You can read the full interview here, but here are some of the highlights: Segmentation - the traditional view is that all subs fit in to [...]

AdMob has announced that it has served it's 20 billionth Mobile Ad. Apparently, "the 20 billionth impression was from financial services conglomerate HDFC and was served in India at 1.56 GMT on Tuesday March 25th. The user was browsing Cricinfo’s mobile site on a Nokia N70." Check it out - watch AdMob nail that stat! In [...]