What comes to mind when you think of super-geeky gadgets like, oh, mobile phones and DAPs (Digital Audio Players)? You picture a youngish dude sitting at his computer workstation typing away at his keyboard, right? Well, no more. It seems, in the UK at least, that woman have finally overtaken men in their last bastion of shopping superiority. UK department store John Lewis is expecting this year’s gadget shopping to be dominated by the female set, according to spokesperson Helen Keppel Compton. As holiday shopping is expected to hit its peak (Black Friday notwithstanding), John Lewis is expecting 50-60% of all geeky-cool shopping to be done by women. For the first time, women are embracing technology as less geeky and more “fun.” Women rule…the shopping world. Still, we have a feeling that most of the more “hardcore” gadget purchases will be handled by men. Did that sound a little chauvinistic? [Via: Times Online UK ] ---Related Articles at IntoMobile:Men chat more on mobile phones than women - say what?Windows Mobile - it's a man's worldMusic Gets You Talking surveyNearly $6 million dollars worth of Vertu phones stolenThe ultimate in convergence: Water bottle and mobile phone holder combined

Well, it’s not really the ultimate in convergence, but it’s a fairly unique and innovative design nonetheless. We’re talking about the BevyTech Gadget Bottle that holds both your H2O and your mobile device in one convenient place - on the, um, bottle. The BevyTech Gadget Bottle is geared towards the workout-loving gadget freak in search of an all-in-one solution for their hydration and device-toting needs. Made of a translucent (that’s “cloudy white,” in layman’s terms) plastic, the Bevy Tech Gadget Bottle looks like your ordinary, squeezable, 22 oz. water bottle, except it’s got a rectangular cutout in the side. The cutout is designed to hold your mobile phone or media player securely with the four accompanying elastic bands. We’ve got our eye on the BevyTech Gadget Bottle . At $ 8.25 , it’s a pretty cheap answer to our over-stuffed workout shorts. Look for this thing to become available next week. [Via: Engadget ] ---Related Articles at IntoMobile:3 i-mate devices are NOT cancelled, 4 of them to launch next month actuallyi-mate Ultimate site launchedI-mate announces first Window Mobile Ultimate device launch in September!Houdini: Escape from Dead Water coming to AmericaFCC approves i-mate Ultimate 8150