Chinese handset vendor ZTE plans to invest 100mn RMB (that's about 5.5mn GBP if my maths is right…) in promoting it's handset brand in 2008, according to reports. ZTE is also targeting sales of 50mn handset in 2008 - currently the U980 model accounts for one third of all TD-SCDMA handsets sold by China Mobile. You [...]

Update time for y'all - remember I spoke about the very very cool Moto Z10 competition that's happening? If not, read here. Well, I've just been informed that the YouTube channel, to submit videos to, is up and running - you can find it here: http://www.youtube.com/motoroladirectorme If you are stil none the wiser, check out my previous [...]

StarHub recently announced that it has now officially launched Singapore's first nation-wide LBS (location-based service) for mobile advertising. For advertisers, the fit is obvious - send marketing/promo messages (SMS) to subscribers when they are in contextually relevant location. For customers, they get appropriate messages to what they are doing, both on a where and when [...]

Motorola have gone live with an awesome competition for those of that are a bit creative with old digital video - how do you fancy winning (a) one Motorola Z10, and (b) £10,000? Yes? Then read on! The competition The competition is extremely easy to enter. Entrants should pick a ‘logline’ from the list below (‘logline’ being [...]

An interesting article popped up on MobiAD News the other day, which talks about what Media Planners are looking to get from Mobile. Rather than relay the article wholesale, I though I'd pick out some salient points: "Potential" - One very big potential for mobile is that it should become a media channel of choice for [...]

M:Metrics has just revealed research on the demographics and size of the audiences for mobile media. The measurement firm reports that young males are a rich target for mobile advertisers, as among mobile phone users 36 percent of 18 to 34-year-old men accessed mobile media in February. Men in this age group are also highly [...]

UK: Tesco, the (primarily) food-retailing superstore, which also happens to run an MVNP, has been trialling a WAP advertising portal since May 2007 - Tesco says access to the portal has been growing, resulting in 300,000 unique visitors in December 07. The Ads were delivered as "traditional" banner Ads with a click-through, and included brands such [...]

I.C.G., a leader in wireless digital signage solutions, have announced the industry's first end-to-end wireless digital signage solution. Sidelining the high cost of hard wires and cumbersome implementation of traditional digital signage, I.C.G. combines their innovative wireless MobileMedia SystemTM and ViFi AdapterTM (video over WiFi) to bring a new standard to the industry. According to industry [...]

Ever passed by a billboard and wondered what’s up with that product? SnapTell wants to help you find out with their new service - the appropriately-named Snap.Send.Get marketing service. All you have to do is “snap” a pic (with your camera phone) of any advertisement, “send” the picture to SnapTell’s image recognition servers, and you’ll “get” you more information on what the advertised product is all about. Instead of relying on mobile spam marketing, SnapTell’s Snap.Send.Get is a completely opt-in marketing solution. The user wants to know more about the advertised product, so they choose to find out more about the product. The Snap.Send.Get image-recognition platform is said to be compatible with all camera phones and works without any additional barcodes or software installation. Just snap a pic of the advertisement, email it to SnapTell, and get some additional marketing material. Try the demo here . ---Related Articles at IntoMobile:Scanbuy signs global partnership agreement with Nokia to provide mobile marketing software on handsetsStudy: Consumers are getting more interested in mobile content, adsWhy aren't you built in: Turn my camera phone in to a webcamHyperlinking Reality via Phones … whoaHyperlinking Reality via Phones … whoa