Chicago Tribune has recently announced the launch of mobile job classified ad service, hence committing itself to grow in the “multiplatform media world.” The so called “QuickText” allows job seekers who text a unique WEB ID to a specific number to instantly receive a detailed job listing on their mobile device. The service debuted in conjunction [...]

Google AdSense may be launched back in September of last year, but it was just recently when it reached Canada. Now, Canadian mobile websites owners can monetize their traffic by simply including a snippet of code and hope someone will click on the link, making them few cents in return. AdSense for Mobile is available in [...]

DoubleClick recently announced that its mobile division, DoubleClick Mobile, is integrating with mobile ad networks — including AdMob, Google's AdSense for mobile content, and Millennial Media's premium MBrand network as well as its Decktrade performance network. The idea is to help mobile publishers fill more of their available inventory and earn more revenue. Now, publishers using [...]

Recently, Boost Mobile in partnership with Amobee announced the launch of a new advertising platform for mobile phones and has already signed two advertisers, Acura and Fox Searchlight Pictures, on board. The first ads feature information on Fox Searchlight Pictures' April 11 release of "Street Kings," and Acura's ads the new 2009 TSX. Initially, the ads [...]

Latest Nielsen Mobile's bi-annual Mobile Advertising Report suggests that 23% or 58 million of all U.S. mobile subscribers have been exposed to advertising on their phones in the past 30 days, with half (51% or 28 million) of all data users who recall seeing mobile advertising responded to a mobile ad in some way. Nielsen Mobile [...]

ABI Research has a new study titled “Mobile Marketing and Advertising in Japan and South Korea.” As you can guess for yourself, it’s not just the coolest handsets Japanese and Korean people are using — it’s also the most advanced services. That being said, it doesn’t surprises that they’re leading the pack with their mobile advertising efforts. According to ABI Research, the total value of all mobile advertising and marketing will reach $1.2 billion in Japan and $684 million in South Korea by 2012. As a reason for such a growth, ABI is quoting advanced 3G and HSDPA networks and users who are well accustomed to accepting rich content advertising messages. As a matter of fact, while most of mobile advertising dollars in the western world goes into text-message based advertising, consumers in these two countries sometimes regard SMS advertising as spam, so that some consumer-related companies are changing their advertising vehicle to MMS. Wow! Full release follows after the jump. PRESS RELEASE - Globally, mobile marketing has been regarded as a new way to monetize services and develop new sources of revenue for mobile operators. Japanese and South Korean operators are building on existing technologies and consumer preferences to pioneer this new medium. By 2012, the total value of all mobile advertising and marketing will reach $1.2 billion and $684 million in the two countries respectively. With closely-targeted marketing using demographic data from existing mobile subscribers, mobile ads over phones are effective in reaching consumers who are open to receiving commercial messages. Senior analyst Andy Bae of ABI Research says, “Japan and South Korea have almost the same market structures, value chains, and service applications. This is because mobile operators in both countries established their own mobile ad agencies to support operators’ business models for mobile ads. The relationships between operators and the affiliated mobile ads firms are close, in order to produce desirable business results.” One of key reasons for mobile advertising’s market growth is the well-established range of 3G and HSDPA-based handsets available in both regions. Consumers in Japan and South Korea are well accustomed to accepting rich content advertising messages. Compared with other regions, these markets are entering a new, advanced phase. SMS-based mobile ads are still mainstream, but consumers here are quite ready to accept rich format advertising that utilizes multimedia capabilities. More important, consumers sometimes regard SMS advertising as spam, so that some consumer-related companies are changing their advertising vehicle to MMS (multimedia messaging service), instead of text-based SMS. Bae concludes, “Mobile search and gaming will be promising sectors for the next growth phase in these regions. Mobile operators believe that search results with location-based advertising messages could generate large revenue streams with gradually increasing usage by subscribers. Google and Yahoo are already implementing their business activities in the regions by cooperating with mobile operators in Asia.” ABI Research’s new study, Mobile Marketing and Advertising in Japan and South Korea highlights both conventional and newly developed advertising tools, covering SMS, MMS, mobile coupons, idle screen-based advertising, ringback tone ads, hot codes and hot numbers, vehicle navigation-based ads, mobile search for ads, mobile games, and more. The report includes forecasts for spending and market values segmented by advertising tool. It forms part of the firm’s Mobile Content Research Service . ---Related Articles at IntoMobile:No surprise here: Japan and South Korea lead mobile TV adoptionABI Research findings indicate declining market share for Symbian OSMobile advertising to reach $3 billion by 2008, $19 billion by 2011Operator-branded handsets will generate over $10 billion in sales this yearDavid Beckham selling MOTO RAZR2 in Korea

Fluc is a new service I’ve just spotted that allows both mobile phone users and mobile web site publishers to make money. If you have a mobile phone, you can sign-up to receive ads and coupons relevant to your location and your interests, while making money on the way. But it’s not all in opting-in for ads, there’s also a mobile social network built inside Fluc, meaning you’ll be able hang out with your friend, colleagues and/or associates from anywhere around the world. On the other hand, publishers can also earn money by promoting Fluc to their mobile web and/or wap site visitors. In addition to mobile phone owners and site publishers, Fluc is also pitching advertisers and agencies. Basically, the service works like an affiliate network giving both interested parties something to work with… Fluc is everything but a novel idea, yet somehow it feels properly executed. I guess, we’ll see Google and other big boys going the same direction. Or perhaps we may see someone acquiring Fluc? Just a thought… [Via: SMS Text News ] Thanks Andy! ---Related Articles at IntoMobile:Google Phone = MVNO using O2's network in the UK + Nokia + Google's secret sauceGoogle Calendar, Reader, Mail revamped for iPhoneGoogle to Offer Mobile Access to Google CalendarGoogle Docs goes mobileGoogle Maps mobile goes UK; Adds GPS support