Everyone and their mama want a piece of the Olympic action. Mobile content marketplace voeveo.com is not an exception, hence they’ve announced that national anthem ringtones and flag wallpapers can be downloaded from their website. Their Olympics-ready mobile content can work with virtually any mobile phone, allowing anyone to “carry the Olympic spirit in their [...]

As far as as Raketu is concerned, social networking is a missing component from their offering. So, in addition to its voice calling, SMS, information and entertainment services — they've launched a mobile social networking application. Raketu Social Networking provides the ability for users to post blogs, bulletins, comments, upload pictures and video content, create their [...]

According to ABI Research's recent survey titled "Mobile Content Survey Results", today's mobile phone owners use a mix of mobile content obtained from the Web, from their personal collections, and from their mobile operators. As an example, today's mobile consumer is more likely to watch a video from YouTube on his or her phone than [...]

Myxer, the service that allows website owners to mobilize their website and which we’ve already covered before , used CES to announce the launch of its new personalization technology. The idea is to provide both content creators and end users with the ability to customize their mobile content experience more than ever before. For instance, users will be able to upload their photo and use it on one of the templates, or mix few audio files to create their own tune. Myxer already brought few companies on board, including the LOL Family website where now users can create their own unique 3D emoticons, and Adidas Basketball website which allows you to make a personalized message from one of five NBA players… Full release goes right after the break. PRESS RELEASE - Myxer, one of the largest and fastest growing sites for free mobile content, today announced the launch of its new personalization technology, an enhancement to the Myxer Platform that enables the distribution of customized, ultra-personalized mobile content that is unique to each individual user, through the use of a simple web-based interface. Myxer, with more than 4.5 million users and over 9 million mobile downloads per month at http://www.myxer.com, is one of the largest communities for free mobile content. Myxer’s mobile technology solutions reach more phones with more formats than any other mobile service, and its new personalization technology now allows content creators and users to customize their mobile content more than ever before Myxer’s new personalization technology is specifically intended to deliver the right custom content to the right user, as soon as that content is dynamically created. For content engines that generate images and/or audio files dynamically, perhaps by inserting a user’s image into a template, or by splicing together audio clips to create a personalized one, Myxer’s technology allows the delivery of this content to a mobile audience. The LOL Family is one of the first content producers to use Myxer’s personalization technology. Users at the LOL Family website can create their own unique 3D emoticons, choosing from hundreds of styles, accessories, clothes and poses, and Myxer mobilizes them on the fly and sends the uniquely customized images directly to the individual user’s mobile phone. The technology is also ideal for major brands wanting to deliver custom ringtones to their target audience. One example of Myxer’s personalized delivery is via AdidasBasketball.com , where a user can choose a personalized message from one of five NBA players. “Our new personalization technology has great applications in the corporate, entertainment, advertising and consumer worlds of mobile content,” said Myk Willis, founder and chief technology officer of Myxer. “Personalizing ringtones and wallpapers certainly makes downloading mobile content more fun, but it also allows companies to strongly brand themselves and make highly unique offerings for their customers.” “The LOL Family is all about letting users express themselves creatively, and how much more personal can you get these days than how your mobile phone looks and sounds,” said Regis Ducatillon, president of the LOL Family. “Myxer’s technology allows our users to quickly and easily bring an added dimension of fun and personalization to their phones.” More detailed information on Myxer’s personalization technology can be found at http://www.myxer.com . An example of the technology in use at the LOL Family can be found here . ---Related Articles at IntoMobile:Mobilize your website with MyxerAOL offers customized mobile homepagesNokia MOSH announces SEEK to provide customized responses to people's mobile needsDominos offers pizza delivery via SMS text message - Pizza lovers rejoiceAlltel to offer content from MTV Network

Recently I’ve stumbled upon Cellware.com and was immediately amazed how it works. It’s a service that adds a new twist to the mobile social networks. Basically, like for instance Nokia’s MOSH , Cellware.com allows users to share mobile content, but also adds a benefit to the content creators allowing them to actually make some money along the way. In addition, they’re providing their members with “fun and easy to use” tools to help them make mobile content, and again, monetize it. As you’ve probably guessed, they’ll be making their money from advertising, which is not that surprising considering that Cellware.com was created by Advertising.com’s co-founder, John Ferber. Finally, as with most services we see nowadays, Cellware.com is still in beta, but that doesn’t mean you won’t find any content there. Right from the start, they’ve managed get few of the content producing companies on board, including Alliance, Arphiola, Norstar Media, NO GOOD TV, Go Music Network, Oddcast, Selectracks, SoundIdeas, 4info, and Hanaho Games… ---Related Articles at IntoMobile:Mobile social networking in JuneYahoo may Buy UK Social Network Bebo for $1BKylie Minogue beats breast cancer, launches mobile social networkMicrosoft serious about mobile social networking; Acquires technology from WebFivesO2 brings MySpace and Facebook to mobile users in the UK

Rajshri Media — also known as India’s number 1 broadband entertainment destination — is a company to watch for. They are aiming to reach all the mobile phone owners in the world’s fastest growing mobile marketplace who are looking for ways to entertain themselves while on-the-go. Scheduled to launch by the end of January, the company will be rolling out the first ever 90-episode series of mobile soap opera. The experimental program is a comedic soap opera running for 3 minutes per episode, and in addition to mobile phone users, Rajshri Media will also target those using portable media players. If this ends up as a success, I’m sure we’ll see major Hollywood and Bollywood companies entering the market as well. In the meantime, Rajshri will be there, already well positioned. Good luck folks! [Via: Mobile Whack ] ---Related Articles at IntoMobile:AT&T looking to expand oversease?Numbers: India adds 8.3 million wireless users in November!Airtel brings Palm Treo 750 to IndiaIndia Looks To Triple Wireless Users By 2011 - Among Fastest Growing Wireless Telecom MarketsNokia 6300 launched in India

The Future Laboratory carried the study “A Glimpse of the Next Episode” to help Nokia construct “a global picture of what it believes entertainment will look like over the next five years.” 9,000 “trend-setting consumers” from 17 countries were surveyed and the results suggest up to a quarter of the entertainment consumed by people in five years time will have been created, edited and shared within their peer circle rather than coming out of traditional media groups. Of all people surveyed:

• 23% buy movies in digital format
• 35% buy music on MP3 files
• 25% buy music on mobile devices
• 39% watch TV on the internet
• 23% watch TV on mobile devices
• 46% regularly use IM, 37% on a mobile device
• 29% regularly blog
• 28% regularly access social networking sites
• 22% connect using technologies such as Skype
• 17% take part in Multiplayer Online Role Playing Games
• 17% upload to the internet from a mobile device

As part of the research, The Future Laboratory has identified four key driving trends that are currently sitting on the edge:

• Immersive Living - the rise of lifestyles which blur the reality of being on and offline. Entertainment will no longer be segmented; people can access and create it wherever they are.
• Geek Culture - This triumph marks a shift as consumers become hungry for more sophisticated entertainment. Geek Culture rises, consumers will want to be recognized and rewarded - the boundaries between being commercial and creative will blur.
• G Tech - an existing social force in Asia that will change the way entertainment will look. Forget pink and sparkly, it is about the feminization of technology that is currently underway. Entertainment will be more collaborative, democratic, emotional and customized.
• Localism - The report uncovered a locally-minded sprit emerging in entertainment consumption and Localism will become a key theme of future entertainment. Consumers will take pride in seeking out the local and home-grown.

See, user-generated content IS the future. Full release is available from here . ---Related Articles at IntoMobile:Nokia launches a solution to fight the "bit pipe" challengeNokia Promises An Easy Way To Kill Mobile VoIP?Informa: Mobile broadband set to explodeAttention Nokia fans in LA: Party with N Series in 3 weeksNokia N70 awarded