JupiterResearch has found that rising popularity of social networking sites and other forms of communication including text messaging and mobile phone use are beginning to impact the effectiveness of email marketing, particularly the numbers of consumers that say promotional messages inspired purchases. According to a new report titled “The Social and Portable Inbox: Optimizing E-mail Marketing [...]

Recently, Boost Mobile in partnership with Amobee announced the launch of a new advertising platform for mobile phones and has already signed two advertisers, Acura and Fox Searchlight Pictures, on board. The first ads feature information on Fox Searchlight Pictures' April 11 release of "Street Kings," and Acura's ads the new 2009 TSX. Initially, the ads [...]