According to Juniper Research, up to 3 billion mobile coupons will be issued to mobile phone users by 2011, with just under $7 billion of discounts redeemed. Juniper suggests that mobile coupons are becoming an increasingly important tool for brand owners and retailers to provide a push to purchase capability for mobile marketing and advertising campaigns. The [...]

Recently launched Amazon TextBuyIt is set to bring mobile shopping to all mobile phone users in the U.S. No fancy smartphone is required. All you have to do is send a text message with name of the product, description, UPC or ISBN to "AMAZON" (262966), and in case there is such products in Amazon's database [...]