Juniper: Mobile TV to power Mobile Ads growth in next few years
According to Juniper Research, Mobile streamed video and broadcast TV will forge ahead to become the most lucrative channels for Mobile advertising by 2010. Apparently total Ad-spend on Mobile will exceed $1bn in 2008, and nearly $7.6bn by 2013! Whilst SMS is the current cash-cow for Mob Ad, Juniper belives that Mobile TV and "Idle-screen" (by this I presume they means Ads delivered to the homescreen of a device) Ads will become dominant forces in the medium term. According to report author Dr Windsor Holden, “it offers … personalized advertising with very high response rates, delivered to a device which is always in close proximity to the individual – will make it an increasingly attractive proposition for leading brands.” If you have a thing for stats, check these out:
- Nearly 1.5 billion mobile users will receive SMS advertising in 2008
- China and the Far East will remain the largest regional market for mobile adspend throughout the period covered by the report, with revenues rising from $414 million in 2008 to more than $2.1 billion by 2012
- Juniper Research: Mobile social networking set for explosive growth
- Juniper Research: Mobile entertainment service market to increase threefold to $64bn by 2012
- Juniper Research: North American mobile games revenues to reach $3 billion by 2012
- Juniper Research: Mobile casino wagers to hit $5bn by 2012
- Mobile gambling wagers to approach $12 billion within 3 years