Juniper Research: Retailers to send almost 3 billion mobile coupons by 2011

According to Juniper Research, up to 3 billion mobile coupons will be issued to mobile phone users by 2011, with just under $7 billion of discounts redeemed. Juniper suggests that mobile coupons are becoming an increasingly important tool for brand owners and retailers to provide a push to purchase capability for mobile marketing and advertising campaigns. The key issues driving the move to mobile coupons include:

• Cost savings on campaigns
• An increase in ARPU
• One-2-one marketing opportunities
• An increase in customer retention for mobile operators lower churn
• Higher conversion rates
• The expansion of mobile value added services
• Reduced fraud

The research company, however, identified some notable challenges for the sector, including a hesitancy from some retailers to adopt mobile coupons, as well as some tech-based issues that would see some retailers changing from using laser scanners to optical readers. Other key findings from the report include:

• 2.6 billion mobile tickets set to be delivered by 2011
• Early use of mobile barcode technology will be gradually complimented by the emergence of Near Field Communication (NFC)
• A total of almost $87 billion worth of mobile ticketing transactions by 2011

White papers and further details of the study "Mobile Ticketing & Coupon: Strategies & Markets 2007-2011" can be freely downloaded from Juniper's website . --- Related Articles at IntoMobile:

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