Limbo survey on WAP gives surprising results…

"Mobile entertainment community" Limbo has just announced it's Mobile Advertising report for Q108. This is a suvey based on 1000 Adults, and there are some very interesting stats. Check out these numbers, each with a little graphic:

• The number of WAP users is now about 50% of those using SMS:

• 51% of SMS users are 35 and older:

• 53% of WAP users are 35 and older:

That is the first study I have seen in some time that goes against the flow in showing a more "mature" group using WAP services - certainly it could be argued that most marketing efforts for mobile internet services are pointed at a younger demographic. Thoughts anyone? To download the full report, go here . [Via: ModiAD News ] --- Related Articles at IntoMobile:

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