Samsung miCoach by Adidas Adds Personal Training System

Photo: Samsung miCoach by Adidas Adds Personal Training System Photo 2

Samsung and German sportswear giant Adidas have teamed up to launch the miCoach phone, the world's first true sports music mobile phone.

Designed for people with an active lifestyle, the miCoach lets consumers enjoy music and other multimedia functions while they work out. The miCoach provides a omprehensive on-the-go personal training system fully equipped with a stride sensor and heart rate monitor, as well as training tips and time updates. The personal coach advises users and provides instant updates during the workout, including time, heart rate, distance, speed and calories burned.

Research and development for the miCoach began over two years ago between the adidas Innovation Team and Samsung, with the objective of creating the most advanced and customizable training product in the marketplace. With input from the Athletes' Performance Institute (API), an elite training and sport research centre based at Arizona State University, the miCoach is like having a personal coach on every run.

"miCoach is an exemplary manifestation of the adidas brand message of innovation and inspiration," said President and CEO of the adidas brand, Erich Stamminger. "adidas has been a leader in the sports industry for more than 80 years, and the miCoach initiative with Samsung continues this tradition in an effort to inspire and enable athletes at all levels."

The miCoach combines cutting-edge technology and an advanced interactive sport training system with multimedia features for active mobile users. The Samsung miCoach features include:

- GPRS / EDGE quad-band (850 / 900 / 1800 / 1900)
- 2.0-inch QCIF TFT LCD (262K-colors) display
- 2.0-megapixel CMOS camera
- Sports dedicated UI measures speed, distance, calories, stride and heart rate
- Interactive coaching narration, managing workout plan and result and professional running advice from 'Athletes Performance'
- Music player supports MP3 / AAC / AAC+ / eAAC+ / WMA files, music playback time up to 10 hours
- Stereo FM radio
- Video player supports MPEG4 / H.263 files
- Bluetooth 2.0 (A2DP), USB 2.0
- Internal 1 GB flash memory
- 101.5 x 45 x 14.5 mm size

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