Mobiles reviews - advertising

Bluepod Media Solution is out there, sending stuff…

Thu, 26 Jun 2008 13:09:42 +0000

Picking up on my previous post about Bluetooth marketing for Pot Noodle, I wanted to just quickly cover off the company that are involved in that promotion. If you've been to a Vue Cinema in the UK, and have Bluetooth turned on, chances are you have been sent something by these guys! Bluepod Media have a [...]

Pot Noodle Moobile!

Thu, 26 Jun 2008 12:49:40 +0000

Unilever has created a .mobi site for its cheekily-advertised Pot Noodle snacks! AKQA Mobile (the Mobile Marketing Agency, who I've been a lot about recently) have created the site, which provides some branded entertainment for visitors - such as ringtones and competitions. The site is partnered with the The Sun newspaper, and Bluepod Bluetooth outposts in Cineworld [...]

Nokia to launch 'Ad Labs'

Mon, 23 Jun 2008 09:06:24 +0000

Nokia is apparently going to open a series of "Ad Labs", to train traditional ad agency staff in the ways of mobile advertising - hopefully catalysing the relatively dormant sector. The Labs will open initially in those boltholes of Advertising, London, and Boston. Obviously we know that Nokia acquirted Enpocket last year to further it's [...]

Brylcreem goes Mobile via Blyk…

Sat, 21 Jun 2008 09:57:55 +0000

MobiAd News has got a great analysis of a recent campaign that Brylcreem (the mens hair product company) ran via the Ad-funded Mobile network, Blyk. I've included some highlights here, but the full detail can be found here. This was Brylcreem's first campaign on Mobile, and so Blyk were used as both the strategy and creative [...]

Blyk launches new website for advertisers

Wed, 04 Jun 2008 11:35:07 +0000

Blyk, the ad-funded MVNO for 16-24 yr olds, has launched a new website (http://media.blyk.co.uk) to explain the concept to advertisers and agencies. The site contains detailed info, and is constantly being updated with new insights and case studies: Over 100K subs have already joined Blyk in the UK, which is quite an impressive feat for the [...]

Flirtomatic does 1bn Mobile Ads!

Fri, 23 May 2008 15:34:06 +0000

Flirtomatic, which is a mobile and online flirting service, has announced it's billionth mobile ad has been served - crumbs! This staggering stat has apparently come to pass in less than 1 year - growth per quarter has been running at over 30%, which probably goes to explain some of it! As MobiAd News points out [...]

More V-T-T - this time from the US…

Fri, 23 May 2008 13:39:00 +0000

As those of you that read regularly will know, I'm quite a fan of V-T-T (voice-to-text) services - I have one running at the moment, and love getting my voicemails as text messages - to the point the point where I think it's a real killer app! Well, in that vein, YouMail, as US-only VTT [...]

Video: Japanese mobile phone marketing campaign for spicy junk food

Thu, 22 May 2008 18:17:03 +0000

Japanese junk food maker Tohato hired Tokyo ad agency Hakuhodo to help them promote their two latest products: Burning Hell Hot and Satan Bazooka Deadly Hot. What follows is a story that can only happen in Japan: Both of these products have 2D barcodes on the back, a feature that 83% of the Japanese have used [...]

Limbo survey on WAP gives surprising results…

Fri, 09 May 2008 19:18:05 +0000

"Mobile entertainment community" Limbo has just announced it's Mobile Advertising report for Q108. This is a suvey based on 1000 Adults, and there are some very interesting stats. Check out these numbers, each with a little graphic: The number of WAP users is now about 50% of those using SMS: 51% of SMS users are 35 and older: 53% [...]

Faked handsets cause content problems…

Mon, 05 May 2008 08:25:52 +0000

(FYI, the pic above is of a fake HTC TyTn II) Now we here at IntoMobile are often posting about faked versions of major manufacturer handsets that we've seen - only a few months back, barely a week used to go by without a new set of "fake vs real" pics (you can check some of [...]

StarHub Launches First Nation-Wide LBS Mobile Advertising

Wed, 30 Apr 2008 21:41:43 +0000

StarHub recently announced that it has now officially launched Singapore's first nation-wide LBS (location-based service) for mobile advertising. For advertisers, the fit is obvious - send marketing/promo messages (SMS) to subscribers when they are in contextually relevant location. For customers, they get appropriate messages to what they are doing, both on a where and when [...]

UK: Beta test a games service - get free games!

Thu, 24 Apr 2008 19:46:53 +0000

Mobile Advertising Solutions, a new player in the Mobile Ads space, have contacted me regarding a Beta version of a new free Mobile games service they are offering (sadly at the moment only for those in the UK). You can download some pretty good games, for free, and the only you thing you have to [...]

What Do Media Planners Really Want From Mobile?

Mon, 21 Apr 2008 20:17:33 +0000

An interesting article popped up on MobiAD News the other day, which talks about what Media Planners are looking to get from Mobile. Rather than relay the article wholesale, I though I'd pick out some salient points: "Potential" - One very big potential for mobile is that it should become a media channel of choice for [...]

For Brands, the Way to a Man's Heart Is Through His Mobile Phone

Mon, 21 Apr 2008 19:50:31 +0000

M:Metrics has just revealed research on the demographics and size of the audiences for mobile media. The measurement firm reports that young males are a rich target for mobile advertisers, as among mobile phone users 36 percent of 18 to 34-year-old men accessed mobile media in February. Men in this age group are also highly [...]

Juniper: Mobile TV to power Mobile Ads growth in next few years

Thu, 17 Apr 2008 19:21:30 +0000

According to Juniper Research, Mobile streamed video and broadcast TV will forge ahead to become the most lucrative channels for Mobile advertising by 2010. Apparently total Ad-spend on Mobile will exceed $1bn in 2008, and nearly $7.6bn by 2013! Whilst SMS is the current cash-cow for Mob Ad, Juniper belives that Mobile TV and "Idle-screen" (by [...]