Mobiles reviews - content

NIKE PhotoiD customises your trainers with Mobile imaging!

Thu, 19 Jun 2008 11:33:50 +0000

People who like Nike trainers, and Mobile devices are probably going to like this story….. Thanks to a new pan-European mobile marketing campaign, fans of the popular sportswear company will now be able to create their own colour-customised trainers, based on pics they take on their Mobiles. The new service is called Nike PhotoiD. The idea behind [...]

UK: Met Office repositions as Mobile Content Provider

Thu, 19 Jun 2008 11:19:49 +0000

The Met Office (UK weather forecasting organisation) is, according to the FT, going to "reposition" itself as a content provider this week, covering multiple digital platforms. Whilst the Met Office currently makes good money supplying broadcasters such as BBC and ITV with weather info, the plan is to produce new multimedia packages for web, mobile, and [...]

Nokia's MOSH now open for ads

Thu, 05 Jun 2008 16:35:16 +0000

Nokia has announced that its MOSH service is joining the Nokia Media Network. Through the so called "Spotlight" program, advertisers will be able to reach more than 100 million consumers around the globe, who are downloading original mobile content. Ads are placed above all organic browse, search and contextual placements; and so far have proved as [...]

Juniper Research: South American mobile data revenues could to rise to $23 billion by 2013, if content priced correctly

Wed, 04 Jun 2008 19:43:11 +0000

According to the new Juniper Research's report titled "South American Mobile Markets: Trends and Forecasts 2008-2013," increasing adoption of messaging and content services is expected to push operator-billed data revenues in South America from $8.7 billion in 2008 to more than $23.3 billion by 2013. As voice revenues are coming under ever-increasing pressure from competitive pricing [...]

AT&T launches "Ringtone A-List"; Hopes users want same ringtones celebrities use

Mon, 26 May 2008 18:18:05 +0000

AT&T recently launched "Ringtone A-List", a special part of their web site where they unveil the sounds found on the mobile phones of today's top stars. The idea behind the move seems to entice users purchase more ringtones and I guess other mobile content, as well. Each month, the Ringtone A-List will feature a selection of [...]

Apple to bring more ringtones to iTunes soon?

Sat, 24 May 2008 11:21:29 +0000

Ringtones are a lucrative business and the evil-ol' record industry knows that. They (record labels) want to extend their partnership with Apple to additionally charge users for downloadable song snippets and ringback tones. And while somehow I can see their point (or can I?), I don't understand why would they think ringtones should cost more [...]

Squace: a new app for discovering content…

Fri, 23 May 2008 14:30:03 +0000

I just was emailed by a very nice chap who wanted to tell me about a new content discovery application called Squace. It's apparently "game-changing" (i.e. a big deal), and I thought I would throw it out there for the IntoMobile readers: For Users, it's Simple: No typing required to get what you want Personalized – your [...]

iPhone Vista Perfection theme rocks, some will hate it

Sun, 18 May 2008 10:59:20 +0000

This is a tricky one. I'm sure many of the iPhone owners won't even consider getting something with "Vista" word on their beloved device, like ever. However, I must say they should consider this beautiful theme… VistaPerfection is a Summerboard compatible theme, created by Spec Works. Features include over 90 icons, boot and restore images, sliders [...]

Sony Ericsson releases free Maria Sharapova wallpapers to promote the Z555i clam

Sat, 17 May 2008 09:37:40 +0000

When you have a brand ambassador as hot as Maria Sharapova, you certainly want to use her on as many promotional materials as you possibly can. Sony Ericsson knows that, hence they've released "Maria Sharapova using the stylish Z555i mobile phone" wallpapers. That's for both mobile and desktop, even though we care only about the [...]

NBC makes full episodes of 30 Rock and The Office available to iPhone users

Thu, 08 May 2008 08:49:06 +0000

Like any other media company NBC is worried about their content being stolen. And while we keep arguing DRM is not the answer, but a simple annoyance to the end users - they keep pushing their awkward "story." However, this time even with some restrictions they seem to be doing the right thing. The media [...]

Associated Press goes iPhone

Tue, 06 May 2008 08:26:00 +0000

Associated Press is optimizing the news from more than 100 of its member newspapers for the iPhone. The service will deliver AP local, national and international news to the Apple's handset users. In addition, users can expect a full multimedia experience that includes photo galleries and video coverage, as well as interactive experience that will [...]

Faked handsets cause content problems…

Mon, 05 May 2008 08:25:52 +0000

(FYI, the pic above is of a fake HTC TyTn II) Now we here at IntoMobile are often posting about faked versions of major manufacturer handsets that we've seen - only a few months back, barely a week used to go by without a new set of "fake vs real" pics (you can check some of [...]

Interview: Dolby explain about "Dolby Mobile"

Sun, 04 May 2008 18:34:56 +0000

This week, I was lucky enough to spend some time in the company of Max Taylor (International Marketing Director, Mobile), and Mark Price (Public Relations Manager, EMEA), from Dolby Mobile. Many of you may remember that we covered Dolby's move in to Mobile as part of Will's CTIA coverage - out of that has spun [...]

Nokia Music Store hits Singapore

Tue, 29 Apr 2008 15:06:10 +0000

It's Nokia Music Store for people living in Singapore. After opening its digital music stores in Ireland, Netherlands, Australia and France, the Finnish giant is entering the mobile music market of an island nation located at the southern tip of the Malay Peninsula. Again, users will be able to buy songs from major international artists, [...]

UK: Orange subs consuming an increasing amount of content

Fri, 25 Apr 2008 17:42:10 +0000

UK Operator Orange has reported strong growth in content consumption, with some stats to back it up too…. Apparently Orange World (the Orange portal) now has 2.64mil monthly users, which is up 12% from the last quarter. Each user is also looking looking at more pages (termed "impressions"), which is up by 33%. In terms of downloads, [...]