Mobiles reviews - marketing

O2 continuing England Rugby sponsorship

Sat, 16 Aug 2008 10:48:06 +0000

O2 has announced that it is continuing it’s sponsorship of the England Ruby team for another four years - this will mean it will run beyond the 2011 Rugby World Cup in New Zealand. The deal is worth about £4 million per season, and run to 31st August 2012. O2 is promising it’s customers more player [...]

Carphone Warehouse stands alone in wanting to market Mobiles to kids

Sat, 16 Aug 2008 10:43:03 +0000

Carphone Warehouse Chief Exec Andrew Harrison recently called for sensible marketing of mobile phones to kids, according to Mobile News. Unfortuntely, it doesn’t appear he has much backing, as Child safety organisations wouldn’t back him, and the industry at large didn’t have anything to say in support either. Harrison said last month the industry should take [...]

China Mobile starts 3G Marketing push

Fri, 25 Jul 2008 12:30:18 +0000

China Mobile has now started it’s marketing push for a public beta of 3G telephony services, hinting that full deployment may be available soon after that little sporting event called the Olympics! As we’ve reported on before, the dominant tecnology for 3G in China is not going to be the otherwise globally-accepted WCDMA, but in fact [...]

ZTE to spend 100mn RMB on handset promotion

Fri, 09 May 2008 19:59:11 +0000

Chinese handset vendor ZTE plans to invest 100mn RMB (that's about 5.5mn GBP if my maths is right…) in promoting it's handset brand in 2008, according to reports. ZTE is also targeting sales of 50mn handset in 2008 - currently the U980 model accounts for one third of all TD-SCDMA handsets sold by China Mobile. You [...]

Update: Moto DirectorMe competition now has YouTube channel up for video submission!

Sat, 03 May 2008 17:28:29 +0000

Update time for y'all - remember I spoke about the very very cool Moto Z10 competition that's happening? If not, read here. Well, I've just been informed that the YouTube channel, to submit videos to, is up and running - you can find it here: http://www.youtube.com/motoroladirectorme If you are stil none the wiser, check out my previous [...]

StarHub Launches First Nation-Wide LBS Mobile Advertising

Wed, 30 Apr 2008 21:41:43 +0000

StarHub recently announced that it has now officially launched Singapore's first nation-wide LBS (location-based service) for mobile advertising. For advertisers, the fit is obvious - send marketing/promo messages (SMS) to subscribers when they are in contextually relevant location. For customers, they get appropriate messages to what they are doing, both on a where and when [...]

UK: Motorola Z10: Make a film and win one (and £10K!)

Thu, 24 Apr 2008 20:02:55 +0000

Motorola have gone live with an awesome competition for those of that are a bit creative with old digital video - how do you fancy winning (a) one Motorola Z10, and (b) £10,000? Yes? Then read on! The competition The competition is extremely easy to enter. Entrants should pick a ‘logline’ from the list below (‘logline’ being [...]

What Do Media Planners Really Want From Mobile?

Mon, 21 Apr 2008 20:17:33 +0000

An interesting article popped up on MobiAD News the other day, which talks about what Media Planners are looking to get from Mobile. Rather than relay the article wholesale, I though I'd pick out some salient points: "Potential" - One very big potential for mobile is that it should become a media channel of choice for [...]

For Brands, the Way to a Man's Heart Is Through His Mobile Phone

Mon, 21 Apr 2008 19:50:31 +0000

M:Metrics has just revealed research on the demographics and size of the audiences for mobile media. The measurement firm reports that young males are a rich target for mobile advertisers, as among mobile phone users 36 percent of 18 to 34-year-old men accessed mobile media in February. Men in this age group are also highly [...]

UK: Tesco Mobile users are "hungry" for Ads…

Sat, 12 Apr 2008 08:48:14 +0000

UK: Tesco, the (primarily) food-retailing superstore, which also happens to run an MVNP, has been trialling a WAP advertising portal since May 2007 - Tesco says access to the portal has been growing, resulting in 300,000 unique visitors in December 07. The Ads were delivered as "traditional" banner Ads with a click-through, and included brands such [...]

ICG implements wireless digital signage

Wed, 12 Mar 2008 19:32:36 +0000

I.C.G., a leader in wireless digital signage solutions, have announced the industry's first end-to-end wireless digital signage solution. Sidelining the high cost of hard wires and cumbersome implementation of traditional digital signage, I.C.G. combines their innovative wireless MobileMedia SystemTM and ViFi AdapterTM (video over WiFi) to bring a new standard to the industry. According to industry [...]

Snap.Send.Get from SnapTell - get product information from advertisements with your camera phone

Wed, 14 Nov 2007 21:46:31 +0000

Ever passed by a billboard and wondered what’s up with that product? SnapTell wants to help you find out with their new service - the appropriately-named Snap.Send.Get marketing service. All you have to do is “snap” a pic (with your camera phone) of any advertisement, “send” the picture to SnapTell’s image recognition servers, and you’ll “get” you more information on what the advertised product is all about. Instead of relying on mobile spam marketing, SnapTell’s Snap.Send.Get is a completely opt-in marketing solution. The user wants to know more about the advertised product, so they choose to find out more about the product. The Snap.Send.Get image-recognition platform is said to be compatible with all camera phones and works without any additional barcodes or software installation. Just snap a pic of the advertisement, email it to SnapTell, and get some additional marketing material. Try the demo here . ---Related Articles at IntoMobile:Scanbuy signs global partnership agreement with Nokia to provide mobile marketing software on handsetsStudy: Consumers are getting more interested in mobile content, adsWhy aren't you built in: Turn my camera phone in to a webcamHyperlinking Reality via Phones … whoaHyperlinking Reality via Phones … whoa